This week at Chicago, I met up with Mike Daniel who owns Ella Park Bridal in bridal and formal wear store Newburgh, IN. He was one of BridalLive’s first customers and has helped shape many of the features in the software. Here’s what he had to say about BridalLive.

In Version 2.0 you will find many new features, some you’ve requested and others were created to soothe the pains I’ve had in my own store. Let’s have a look at the most notable features and how they can help you increase profits and build traffic.

Event Item Registry
In this version, you can create an entire wedding party and specify what each member will wear. Once the items are registered, you’ll enjoy tracking the entire order process from 1 screen. Look for this new feature on the ‘Event Tab’ of the ‘Contact Screen’.

Marketing Flows
Whether it’s simply automating the sending of an appointment confirmation email or building out your entire marketing sequence, BridalLive’s unique Marketing Flows feature is the first of it’s kind in the bridal industry.

For a complete listing of new features and improvements, please reference the release notes.

How to get the new version

Updating is free and simple and takes less than 30 seconds. On each computer running BridalLive, follow these 3 steps:

1. Open the Administration Module
2. Click “Program Settings” in the left navigation menu
3. Click “Check For Updates” and accept the updates.

As always, if you have any questions/suggestions, please contact me.

Helping you thrive,

Tom Esposito

I was lucky enough to meet up with Colin and Angela from Bridal Image a bridal salon San Francisco, CA. They stopped by to say ‘Hi’ and check out the upcoming features in BridalLive 2.0. Here’s what they had to say

I’ve just returned from Chicago Market and based on the feedback received from independent bridal shop owners, I’ve decided to change the name of this blog to “Bridal Shop Meets Internet”. After the first day of speaking with shop owners is became clear that many of us are struggling to effectively use technology/internet to build their sales.

In the coming weeks and months, I’ll be posting pithy insights on how the independent bridal shop owner can utilize technology to create an experience that the internet discounters and big box chains could never provide.

Cheers,
Tom