I came across an article on the AMEX Open Forum that I thought you’d like to read. It’s written by the author of Duct Tape Marketing and highlights 7 important steps of establishing marketing system.

Click Here to read article

My favorite step is #6 – Drive a lead conversion system.

Are you building a marketing system or just running your formal wear business by the seat of your pants? This article can help you begin formulating a successful marketing process.

I came across an article that you may find helpful when it comes time to improve your ability to ‘Get found’ online.  It looks like Google has made some changes to their Google Local that you should know about.

Click here to see the list of tweaks

The 5th Annual Bridal Convention (for Retailers only) is happening in Tampa, FL on 12/4/2010 – 12/8/2010. If you haven’t yet registered for the event, jump over to www.bridalconvention.net to sign up!

This seminar is put on by the Better Bridal Group so you know there will be a ton of idea sharing. If you are looking for ways to grow you business in the coming year, this is the place to be.

I’ll be doing a hands on session where we’ll collaboratively design a marketing process. Then I’ll show everyone how they can automate it with BridalLive!

Look forward to seeing you there!