I just attended a webinar on the ‘Science of Email Marketing’ and thought I’d share some findings. These findings are based on over 9 billion (with a B) emails that were sent to consumers and businesses. I’ve stripped this webinar down to just the most important pieces of information for us bridal retailers.
- Email is not dead – Having an systematic approach to building your email marketing list (i.e. audience) is crucial.
- The best time to send email is on weekend mornings, when highest click through and open rates prevail.
- More people are reading email on their smart phones, so make sure your emails are readable on mobile devices (iPhone, Android, Blackberry).
- Fill your email with links. The more links there are to your targetted landing page (i.e. request an appointment), the higher your click through rate will be.
- Exclusivity is important. Let your readers know that they have “special access” to something (i.e. an offer, a special report, etc) and they’ll be more likely to read your email.
I’m a firm believer in the power of email marketing. That’s why I’ve made the next version of BridalLive an email marketing powerhouse that can completely automate most of your emailing duties, including appointment confirmations and follow up sequences (i.e. drip marketing).
In preparation for launching version 2.1 of BridalLive on February 28th, the first 10 people to purchase any one of BridalLive’s plans (Pro, Plus, Starter) will get a special Pre-Release of BridalLive v2.1, a FREE Custom HTML Email Template and 1 free hour of consulting (total value = $399). During our time together, I’ll show you how to use BridalLive to send professional emails (including appointment confirmations, after purchase Thank Yous, Feedback Requests, etc) and how to set up a drip email marketing sequence that will entice your customers to come back and buy more from you. If we have time remaining, I’ll show you how to leverage BridalLive to target your customers’ behaviors and respond by automating follow up sequences, scheduling tasks and much more. As an added bonus, I’ll show you how to stop wasting time processing bridal show leads by leveraging BridalLive’s new import and bulk subscribe features.
If you are looking for a way to reduce customer acquisition and follow up costs, this is how you do it.
Call me at 888-764-2605 or buy online TODAY! This offer Expires 2/28/2011