I’ve just returned from Chicago Market and based on the feedback received from independent bridal shop owners, I’ve decided to change the name of this blog to “Bridal Shop Meets Internet”. After the first day of speaking with shop owners is became clear that many of us are struggling to effectively use technology/internet to build their sales.

In the coming weeks and months, I’ll be posting pithy insights on how the independent bridal shop owner can utilize technology to create an experience that the internet discounters and big box chains could never provide.

Cheers,
Tom