We all agree that landing pages are one of the best ways to convert qualified website visitors into bridal appointments. If you haven’t heard of landing pages? You should enroll in our free Bridal Breakthroughs Course. In this course I explain landing pages and teach you how to implement systems for turning visitors into sales.
Ok, let’s get on with the technique for creating landing pages.
As a bridal shop owner, you may not have the resources to be able to create these landing pages. Who has time to learn HTML and all the other mumbo jumbo that goes into successfully implementing a landing page? Not you. And that’s why you are going to outsource this task to those that do this all the time.
Here’s how to do it successfully.
Step #1: Create the Landing Page Wording
This step you should not outsource. You are the subject matter expert and a techie is not going to be able to create wording that speaks to brides. You know what brides want and so you will need to create the landing page wording. You can simply use a text editor of your choice (Microsoft Word, etc). Keep the word count between 300-500.
What should you say??? Well, you need to sign up for the Bridal Breakthroughs Course to learn that. It’s free, so there is no excuse.
Step #2: Design your conversion form
The conversion form is the form that the visitor fills out to send their inquiry to you. Submission of this form “converts” them from a visitor to a lead. The general consensus is that you want to keep your forms brief. The more fields that are on your form, the less likely a bride will complete it. You can do a brief write up of the form you would like to use and include it in the document you created in Step #1.
How do you build these forms if you are not a “techie”? Well, there are a bunch of form builders available online. Some are free (like Wufoo). The problem with these form builders is that the way you receive the lead is through email. This means that you will be spending time doing data entry. Is that what you signed up for? No way. There’s got to be a better way. It’s called BridalLive’s Web Forms. When you use the BridalLive Web Forms, leads (i.e appointment requests) will arrive right inside of your BridalLive app and no data entry is required.
Step #3: Outsource on oDesk.com or Elance.com
The secret weapon of the savvy entrepreneur is to use services like oDesk/Elance to outsource tasks to other that have the requisite expertise. You will be amazed at how affordable this is. And if you find someone you like, you can keep using them again and again.
However, outsourcing does not work if you do not give a detailed explanation of the task at hand. At a minimum, you must outline the task and your expected delivery timing.
Bonus Step: Rinse and Repeat
Once you’ve outlined the process for creating landing pages (yes you should document this in your process binder), you can now hand this task off to an employee. You should task this employee with thinking about each “niche” (or bride profile) that you serve and have them create the wording document and manage the outsource process.