BridalLive (Bridal Shop Software) – Version 1.0 SHIPPED!

admin wrote this on Oct 25 |

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bridal point of sale software - shipped!

We’re pleased to announce BridalLive version 1.0 has SHIPPED! Thank you to all the bridal shop owners that have helped shape BridalLive’s version 1.0 release. We couldn’t have done it without you. You’ve helped us stay true to our mission of making BridalLive the easier way to manage your bridal shop.

Mike from Ella Park Bridal was critical to the early creation of many of the features you see today. Rachel and staff from Bel Fiore Bridal have all helped stress test the system and identify bugs before they made their way to the rest of the BridalLive shops.

While version 1.0 marks a huge milestone for our bridal shop software, we are forging ahead on many new and excited features. Keep your eyes open for our release notification emails as these features will be coming soon. Here is a sneak peak of some of features you can expect to see shortly:

  • Credit Card Processing – you’ll be able to process credit cards right from within your bridal pos software.
  • Prom Functions – you’ll be able to track prom dresses sold by school.
  • Tuxedos – version 1.0 handles tuxedos, but upcoming versions will support “rentals” a bit better.
  • Internationalization – Due to the interest we’ve received from our overseas bridal shop owners, we’ll be opening BridalLive up to the rest of the world. Now international bridal shops will be able to enjoy the latest bridal shop software from BridalLive.

As a BridalLive user, you are always entitled to the latest releases for FREE. The latest release always takes less than 1 minute to install for each computer.

So if you like what you see today with BridalLive, rest assured that we’ll continue to make running your bridal shop easier with our bridal shop software. Contact us today to purchase your license.

BridalLive is easy, smart, and powerful bridal shop software!

How to use our Bridal Shop POS Software to measure website conversion

admin wrote this on Oct 15 |

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using bridal shop pos software to measure conversion

In this post we’ll look at one way BridalLive helps you measure the effectiveness of your website. BridalLive is more than an excellent bridal shop POS software package; it helps you extend your brand online by providing widgets that can integrate with your bridal shop’s website.

Knowing what we know now about the importance of business websites, it’s hard to imagine that just 5 years ago many businesses needed to be convinced of the importance of having an online presence. Today, businesses without websites are having a harder time competing in their respective market. The internet is the new yellow pages and the first place brides go when they get engaged is online.

In this post we’ll talk about how our bridal shop software is helping bridal shop owners measure the effectiveness of their website. We’ll leave generating traffic and effectively converting that traffic into leads for another blog post. This blog post will focus only on how you can use BridalLive’s Online Marketing Tools to measure your website’s conversion rate.

Let’s start by explaining what BridalLive’s Online Marketing Tools are. These “tools” give the bridal shop owner everything they need to be able to capture information from brides online. The marketing tools consist of 5 widgets that can be seamlessly embedded into your website with very little effort. The individual widgets are Appointment Requests, Lead Forms, Bride Interview, Feedback Forms, and Testimonials. For more information on this, take a look at the Marketing Bundle. Now that you’ve got the concept, continue reading to learn how to measure conversion…

The rest of this article is going to be somewhat technical. But the important thing to know is that the Online Marketing Tools can be linked with your Google Analytics (it’s free!) account. Once linked, you can view reports within Google Analytics that show the number of times visitors to your site submitted one of your Online Marketing Tools.

Next, we’ll break down the steps that are needed to begin measuring your website conversion. WARNING: This is technical. If you need help setting this up, let us know and we’ll help you set it up.

Step 1: Locate your Google Analytics Site ID

This can be found by logging in to your Google Analytics Account (click here to login). Your site ID is formatting like this UA-1234567-1. Once you’ve located your Site ID, copy it and proceed to step 2.

Step 2: Add your Site ID to your Marketing Tools URL

If you’ve already embedded the marketing tools with your website, you’ll want to change the URL being used. Let’s take a look at the URL for the Appointment Request Form.

Once you’ve made the change, you will be able to determine your website’s conversion rate.

Step 3: Determine your website’s conversion rate

Go to your Google Analytics account and click “Content” from the left navigation menu. Then click “Top Content” and filter the report for all the Online Marketing Tools pages that were viewed/submitted. This can be done by typing “bridallive” in the filter at the bottom of the report. Take a look at the image below to see how we accomplished this with our test account.

Bridal Shop POS Software

In this example if we wanted to measure the effectiveness of our Appointment Request targeting, we can simply measure the number of Appointment Request submissions by the number of visit to your website. So if we had 50 visitors to our site that day and 4 submitted an Appointment Request, then we’d have a 8% conversion rate. However, the best way to do this is to create a “Goal” in Google Analytics for any of the pages you see in the graphic above. Here is an image of the Google Analytics goal screen.

bridal shop software conversion

Then once you’ve created the goal it will appear beneath the “Goals” section in Google Analytics. To view your conversion rate, simply click the goal and you’ll see something like the image below:

bridal shop website conversion

Once you know how to measure conversion rate, you can start making changes to your site to increase it. You should be monitoring this number regularly and making changes when needed. Eventually you’ll develop a website that’s exceeding your conversion expectations.

Retailer Spotlight – Ella Park Bridal, Newburgh, Indiana

admin wrote this on Sep 16 |

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Yesterday, we talked to Mike from Ella Park Bridal in Newburgh, Indiana to see what he had to say about his new bridal shop software, BridalLive. Mike has been instrumental in providing feedback and suggestions for BridalLive enhancements. Many of the features you see in BridalLive are a direct result of his feedback. We hope you enjoy the interview!

Tom: Tell us a little about your shop? How did you get into bridal, your location, how long in business, sq footage, etc.

Mike: Back in 2004, we made a decision to get out of the corporate world and start our own business. With the help of another couple, we launched Ella Park Bridal as a pure ecommerce system. Lisa and our 2 daughters are all 10 year members of the local 4H program and as kids earned many awards for sewing and creative projects. After establishing ourselves online, we moved to our present location (about 2800 sq ft) and opened our retail store. We are located in historic downtown Newburgh Indiana and are looking to expand into a new location within the next 12 months.

Tom: What made you choose BridalLive over the other bridal-specific software vendors?

Mike: I liked the ease of use, the constant willingness to add specific features for the bridal business and the program’s small footprint. It is intuitive, easy to understand and fast.

Tom: How long did it take to learn to use BridalLive? How long to train your staff?

Mike: Learning the software was simple because it works like the paper forms you used previously. We were using QuickBooks, which does a decent job, but there were issues with finding a customer, their orders, event date, etc…plus we had to have multiple licenses for each computer. The girls have found BridalLive to be easier to use and training them was simple because the system is intuitive.

Tom: Has BridalLive improved your bridal shops operations? How?

Mike: We are more organized, eliminated the paper contact forms, keep our customer file updated with each “touch” (phone call, email, visit to our store). The online marketing tools will prove to be a winner as we develop them into our marketing programs.

Tom: What is your favorite feature of BridalLive?

Mike: Too many to mention them all, but several include all the “bride” information on the contact center including event information, measurements, items tried on, orders and items purchased…the point of sale is easy to use and now features your own customizable “Terms and Conditions”; inventory look-up is very fast and there are a multitude of ways to find the item; and of course my latest favorite feature…the ability to not only import items but the ability to mass change items. This is an easy way to correct some of the implementation issues we had once we started using the system everyday.

Tom: Would you recommend BridalLive to other bridal shops? Why?

Mike: I would recommend BridalLive to any shop wanting to get a handle on their contacts, orders and inventory. The cost is minimal when compared to other systems…and the best part is you actually respond to questions and issues in a timely, efficient and effective manner. If it had not been for the overwhelming support, I would not have taken a chance on this system.

We want to thank Mike for taking time out of his busy schedule to share his thoughts and insights with everyone.