The Better Bridal Group seminar starts Monday 12/7/2009. Are you ready? If you haven’t yet registered for the event, jump over to www.bridalconvention.net and get signed up already! Last year (although we couldn’t attend) there were over 50 bridal stores represented sharing their ideas and networking. This bridal seminar easily pays for itself.

This year I will be giving a talk entitled “How to use today’s technology to gain a competitive edge”. I’ll address how changes in marketing have allowed savvy bridal shops to leverage new technology products. I’ll also be demonstrating how you can turn your website into a lead generation machine. After that, we’ll do some hands on demonstrations of some excellent software products that can help streamline your marketing efforts.

There will also be some excellent sessions led by Jim Butler of Arizona’s Bridal Warehouse and Bridal Training Systems. His materials on sales and marketing are a necessity if you are an independent bridal shop looking to get ahead of the curve.

I look forward to meeting new shop owners and developing new friendships.