This year’s Tampa Seminar was amazing. There were some excellent sales and marketing sessions led by Jim Butler of Arizona’s Bridal Warehouse and Bridal Training Systems. Jim really knows what he’s talking about and if you are serious about growing your bridal business, you need to be paying attention to what he has to offer.
Jon Saltzman (Jon’s Bridal) gave 2 talks. One was for Newbies and the other was a great contrast between Special Order and Off-The-Rack shops. Lisa (Formals Of Litchfield) and Barbara (Mary and Tux) had a great presentation on how to make bridesmaids a more profitable part of our businesses.
On Monday, I spoke about “How to use today’s technology to gain a competitive edge”. During the talk, I gave away a few prizes. Angela Ng from Bridal Image in San Francisco and Lynn Atkins from Charlotte Bridal both won books. The grand prize, a FREE COPY OF BRIDALLIVE, was won by Beth Clark of Bridal Chateau. Congratulations to all the lucky winners.
Rachel and I enjoyed meeting everyone. We’ll see you next year!